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JOINT VENTURE: Divide talents, capital
and time between yourself and others and define a way to
achieve your goals. You may put up the needed
capital for someone better equipped to run a business.
You might receive an investment return similar to
leaving the money in a bank and participate in the
profits of the business. If it's your business
now, you might seek to create a joint venture with
someone with capital instead of selling. If
capital is the only problem, you have a good chance of
finding someone to discuss this with. Be sure to
be honest in sharing your expectations and formulate the
same kind of "rules" you would if you were
operating the business with you in control. The
key to a successful joint venture is value; each party
to the venture must offer a unique value. Because
of the value of each partner, the others will want
him/her to remain as part of the venture. Remember
that value is a perception and each party's perception
is bound to be different.
I call it the "Platform Concept" and it's one
of the main reasons that franchising is so sought after.
The number of real "entrepreneurs" among
America's businesses is really quite small. If
individuals each had to start up their own business,
even more would fail! As you read the following
paragraphs, ask yourself if you have the ability (or
desire) to generate each of the steps from
"zero". Many of these areas are in place
when you buy a business, even if they are not running
properly. And you probably have no idea how long
it would take to learn zoning laws, licensing, permits,
utilities, floor layouts, inventory establishment and
controls, etc.. When you buy someone else's
business you are really buying a "platform"
and building your own business from that foundation up.
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